The thriller of user dominated ad age made by Michael Markman, Peter Hirshberg and Bob Kalsey.

“With blind confidence we considered them our own. Our audience. Our supbscribers… and give them the illusion of infinite choice … but bit by bit they learned, and linked, and drew their plans against us.”

As Michael says, “the established mainstream media and software industry was in danger. If Hollywood sees a threat, the first call is to the lawyers; the second call is to the marketing department: maybe there’s a movie and a profit in here somewhere.”

It is a threat in the cheek humor. I think it deserves to be the opening post on annplugged.  Congrats.